Privacy Policy

Who We Are

East Lothian Golf Tours is a golf tour operator based in C/O Black Fox Advisers Limited Fletchers Business Centre, Grendon Road, Polesworth, United Kingdom, B78 1NS. We are the data controller responsible for your personal information collected through this website.

If you have any questions about this policy or how your data is handled, please contact us at eastlothiangolftours@gmail.com.

Information We Collect

We collect personal information in two main ways — directly from you when you fill in a form, and automatically through standard website analytics tools.

Information you provide to us directly:

• Your name and email address when you submit an enquiry or quote request
• Your phone number if you choose to provide it
• Details about your golf trip — including preferred courses, travel dates, group size, handicap level and accommodation preferences — when you use the Build Your Tour tool or contact us directly
• Any additional information you include in the message field of our contact form

Information collected automatically:

• Basic website usage data — pages visited, time spent on pages, how you arrived at the site — collected anonymously for the purpose of improving site performance
• Technical information such as your browser type and device, collected anonymously

How We Use Your Information

We use the personal information you provide solely to respond to your enquiry and to help plan and deliver your golf tour. Specifically, we use it to:

• Respond to your quote request or general enquiry
• Understand your preferences and tailor a golf itinerary to your requirements
• Communicate with you throughout the planning and booking process
• Arrange tee times, accommodation, transfers and other tour logistics on your behalf
• Improve our website and services based on anonymous usage data

We will not use your information for unrelated purposes, and we will not send you unsolicited marketing communications without your explicit consent.

Legal Basis for Processing

Under UK GDPR, we rely on the following legal bases to process your personal data:

• Legitimate interests — to respond to your enquiry and communicate with you about your golf trip, where it is reasonable to expect such contact given you have initiated it
• Contract — where you proceed to book a tour with us, processing is necessary to perform our agreement with you
• Consent — for any optional marketing communications, which you can withdraw at any time

How Long We Keep Your Data

We retain enquiry and contact information for up to two years from the date of your last communication with us. If a booking is made, we retain relevant records for six years in accordance with standard UK accounting and tax requirements.

Anonymous website analytics data is retained in accordance with Google's standard data retention policies.

You may request deletion of your personal data at any time — see Section 7 for your rights.

Third Parties

We do not sell, rent or trade your personal information to any third party.

In the course of operating your tour, we may share relevant details — such as your name and group size — with third-party suppliers including golf clubs, hotels and transport providers, strictly to the extent necessary to deliver your tour. These parties process your data on our instruction and for no other purpose.

We use the following third-party services on this website:

• Web3Forms — used to process enquiry submissions from our contact form and tour builder. Form data is transmitted securely to deliver your enquiry to us. Web3Forms does not use your data for any other purpose.
• Google Fonts — used to display typography on this website. Google may log your IP address when fonts are loaded.

Your Rights

Under UK GDPR, you have the following rights in relation to your personal data:

• Right of access — to request a copy of the personal information we hold about you
• Right to rectification — to ask us to correct inaccurate or incomplete information
• Right to erasure — to request that we delete your personal data, subject to any legal obligations we may have to retain it
• Right to restriction — to ask us to limit how we use your data in certain circumstances
• Right to object — to object to processing based on legitimate interests
• Right to data portability — to receive your data in a structured, commonly used format

To exercise any of these rights, please contact us at eastlothiangolftours@gmail.com. We will respond within 30 days.

If you are not satisfied with our response, you have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) at ico.org.uk.

Cookies

This website uses cookies — small text files stored on your device — to help the site function correctly and to collect anonymous usage data via Google Analytics.

The cookies we use are:

• Essential cookies — necessary for the website to function correctly, such as remembering your progress through the tour builder. These cannot be disabled.
• Google Fonts cookies — set when typography assets are loaded from Google's servers. These are technical in nature and do not track your browsing behaviour.

Most browsers allow you to refuse or delete cookies. Doing so may affect the functionality of some parts of the site.

Security

We take reasonable steps to protect the personal information you share with us from unauthorised access, loss or misuse. Our website is served over HTTPS, and access to enquiry data is restricted to authorised team members only.

No method of data transmission over the internet is completely secure, and we cannot guarantee absolute security. In the unlikely event of a data breach that affects your rights, we will notify you and the ICO as required by law.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or in applicable law. Any updates will be published on this page with a revised date at the top. We encourage you to review this policy periodically.